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Imagination + Advertisement

Mark Rubbo

I'm a sucker for any artistic image that is surreal, anthropomorphized, bisected, dissected, dismembered, or absurdly tongue-in-cheek.  This is why I'm drawn to Hugh Kretschmer's work.  Although I'm not a huge fan of photo illustration, I can appreciate his style, which treads the line between collage and hdri photography.  Looking at his work as a whole, the imagery can easily double as advertisement.  Slap some type on them, and I could envision these promoting a fringe brand in the subway tunnel at 14th and 7th.