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Maybelline 2013 Multiscreen Opener

MAYBELLINE BEAUTY CONFERENCE 2013

For this multi-screen show opener, we first designed a variety of looks as a blueprint to tell the story of "Maybelline's 24 hours in New York".  Using footage from a variety of commercials, we assembled and choreographed the screens in sync with explosions of color and animation in order to create an immersive viewing experience for the audience.  It showed at the Louvre, opening Maybelline's annual beauty conference for 2013, and was very well received.

Produced at Click3X for TAG in collaboration with editor, Abby Carson, and project manager, Sasie Sealy.